About me - Soogi Choi ✺ UX/Product Designer

I'm Soogi [su:gi], a designer and a good team player who likes learning about users and my team and supporting both sides in a dynamic environment.

As a mission-driven product designer, I've enjoyed designing impactful solutions, including streamlining clinicians' experience on their travel assignments, closing educational gaps in Kenya, and protecting Alaskan salmons.

My design processes involve analyzing actual data, solving fundamental problems, fighting for 1px for design consistency and big picture, and dreaming of saving the world.

Before UX, I was a fashion merchandiser (like a product manager in fashion), leading projects from concept to completion with cross-functional international teams that never sleep 24/7. That's where I learned how to collaborate, manage time, and prevent edge cases for everyone's sanity.

As a UX

Product Designer

I've designed for good causes

and helped traveling nurses, Kenyan teachers and Alaskan Salmons.

Recommendations

Before UX, I worked in a fast-paced and 0-error-standard fashion industry in three countries and collaborated with renowned brands like

Zara, Banana Republic, Gap, Calvin Klein, and Tommy Hilfiger

spearheaded projects from concept to completion, collaborating with cross-functional teams worldwide running 24 hours

NIKIBIKI

Production Coordinator & Sales

FEB 2020 - FEB 2022
Los Angeles, CA

Kmart

Visual Merchandiser

JUL 2018 - MAY 2019
Queenstown, New Zealand

FTN

Garment Merchandiser

OCT 2015 - MAR 2018
Seoul, South Korea

Some fun facts about me

I'm an explorer at heart, always curious about the world, which keeps me creatively inspired.

I’m a PADI divemaster.

71% of the earth is covered by water. I must travel that part to claim world traveler.

I brew beer at home.

Did I tell you that my major at college was food science and engineering?

I was an award-winning kid as a website publisher.

and had a passion for coding and web designing from a young age.

I've lived and worked in three countries

which are Canada, New Zealand, and the US.

I was a round-the-world traveler

and I’ve traveled 30+ countries & 6 continents.