I’M 

SOOGI

CHOI

UX

PRODUCT 

DESIGNER

FROM 

LOS

ANGELES

Impactful solution crafter, passionate about making change for good, like closing educational gaps or climate change campaign

Land🎒 and underwater🤿 adventurer

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Designed an Android mobile app enabling 70 educators in Kenya to personalize lessons based on 2K+ students’ performance, bridging educational gaps and saving 40 mins/day on lesson planning and student assessment

Android App
EdTech
End-to-End
UI Kit
Wireframing
Prototyping
Usability Testing
UX Research

Revamped and launched a responsive website to promote campaigns and fundraise, resulting in a 30% increase in donation button clicks and saving content management time from 2+ hours to 25 minutes

Launched
Climate Design
Responsive Web Design
Handoff
Branding
UX Research
Usability Testing

Coming soon
Led design system building in Figma, aligning 70+ styles and components and design consistency for 162 high-fidelity screens, following accessibility guidelines, WCAG 2.1 standards, and Material Design 3

Design System
Documentation
Accessibility
Handoff
UI Kit
Android App
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects

New iMessage feature - Gather, keeping family and friends together by gathering their opinions and answering a poll.

Coming soon MVP scuba diving app, fostering an online community that taps into experienced divers' insights for trip planning.

Responsive website from end to end for a healthcare insurance provider that helps close gaps in care.