NORTON BAY WATERSHED COUNCIL
Implementation of clear calls to action, resulting in a 30% increase in donation interest
WordPress admin panel with a content management guideline that saves content management time from 2+ hours to 25 minutes
Streamlined and prioritized content, resulting in improved comprehension and increased time spent on the website
Visually appealing hero section showcasing the watershed and subsistence resources
A sticky donation button for easy access and convenience
A catchy headline to effectively communicate key messages to users
Annotations and photos showing the community’s subsistence lifestyle and emphasizing its value
A visually engaging project gallery that showcases the council's work and allows users to filter by ongoing and past projects
A user-friendly system for posting and updating projects that makes it easy for the council staff to keep the page current and relevant
Clear and concise instructions on how to get involved, with brief descriptions, compelling visuals, and a prominent call-to-action to encourage engagement
This solution is ideal for the council as it does not require any website updates, while still motivating users to get involved
Reach out to the target users to understand their preferences, pain points on the current design, and motivations to take action
Collect patterns and analyze other environmental organizations' websites to identify best practices and areas for improvement
Seek advice from a subject matter expert to gain insights into the target audience's motivations and behaviors
Many users outside of Alaska are unfamiliar with the concept of subsistence fishing and hunting practices.
The current website lacks of visualized information and contains heavy text, which causes high bounce rate.
Users can’t find information about council's impact and transparency, which causes hesitation on donation.
Details on how to get involved is insufficient, which feels like “there is not much I can do for them”.
89% of participants answered that it’s important to see updates on current campaigns and events.
26% participants were interested in volunteering and 15% in donation, although some of them showed more interests in local activities.
The website was built in WordPress, and the council didn’t want to switch it.
We want to find solutions for the council without extra monthly subscriptions for plugins.
After website overhaul, the council staffs should be able to follow up updating.
The council doesn’t have a designated office or a technical staff to update website everyday.
This editor provides easy website editing, customized blog settings, and a project gallery, with affordable lifetime payment options and video tutorials. By choosing Semplice, we provided the council with an affordable and user-friendly solution for updating the website.
Designed an Android mobile app with a focus on helping teachers track daily agendas and student performance with the goal of closing the gaps in foundational skills
Designed a foundational Android app design system, unifying aesthetics, sizes, and spacing to enhance team collaboration and facilitate streamlined handoff documentation.